I am currently looking to buy a new laptop. Being an Apple user with a MacBook Pro I am primarily looking at a new MacBook Pro. But there is no way I am forking out an extra ~£300 for a model with a Douchebar. So I have been looking into the 2015 model that was reintroduced to the Apple Store alongside the Touchbar models.
There is no way I am forking out an extra ~£300 for a model with a Douchebar
Here are the specific problems that I am facing. Right before the new models hit the store there was a 15 inch model available on the refurbished store that is now no longer available. That model had a 2.5 GHz Core i7, 512 GB SSD and a discrete graphics card. Its price was £1859. The 2015 model now available in the main store has not had any internal upgrades since it was released in May 2015 (yes that includes the 4ᵀᴴ generation Core i7 processor (4870HQ) that was already old at the time of its initial release!). The starting specification for the currently available model is 2.2 GHz Core i7, 256 GB SSD and no discrete graphics. Both have 16 GB RAM and PCIe flash storage. It is possible to configure a new Mac with a 2.5 GHz processor and 500 GB SSD, but you cannot have a discrete graphics card in it.
The details of the refurbished MacBook are still available to me in my Apple Store account after I added it as a favourite. Here is a link to a printout from the store downloadable as a PDF: https://www.evernote.com/l/AGQmziGrwr5AzZyNw6z5efiWEIsMGww3VIc [Accessed on 17 December 2016].
Whatever the configuration the machine is going to be significantly less powerful in comparison to the refurbished option due to the missing discrete graphics card. But that is only part of the story. The starting price of the “new” 2.2 GHz model with 256 GB SSD is more expensive at £1899! If you want to match the spec of the refurbished model, minus the discrete graphics card, it’ll be a huge £2169. Just to be clear that this is not Brexit related inflation, the price of the refurbished Mac is from November which was after Apple increased their prices by about 20% in the UK post Brexit.
This is not Brexit related inflation
Therefore, Apple arbitrarily decided in November that it would charge its customers an additional £40 for a huge reduction in power. There is no meaningful difference between a refurbished model the same model bought new. Both have a 12 month warranty with the option of extending that to 3 years under AppleCare. Apple had already decided that they would accept £1859 for their mid-tier 15 inch model with discrete graphics card. The price increase is therefore an entirely obnoxious move by Apple and sadly reinforces the notion that everything is structured by Apple to maximise profit at the expense of customer satisfaction. This is something that I would say is a relatively new priority in my experience.
Everything is structured by Apple to maximise profit at the expense of customer satisfaction
If that refurbished model were still available to buy I’d probably not be in the position that I’m in now: contemplating my move to Windows. I am fairly heavily invested in macOS and iOS but I don’t like the feeling that Apple are trying to manipulate people to spend a lot more money than is necessary. Especially if it means them forcing people to buy something they don’t want – like the Douchebar at an additional £300. There is an additional reason for me saying this.
Before considering the purchase of the MacBook I did some research into competing laptops and what I found really sets Apple’s offering in an exceptionally bad light. Whereas in the past when I have looked at comparative laptops I have found prices for comparable Windows laptops* to be similar to Apple’s prices, the new top spec Dell XPS is a beast in comparison to the MacBook Pro. It has a 15 inch 4K monitor, oh and it is a touchscreen monitor! It has a proper professional grade graphics processor. It has a sixth generation Core i7 processor. 16 GB RAM (expandable to 32 GB in the unlikely event you really need it), and 512 GB PCIe SSD. The enclosure is machined aluminium with a carbon fibre interior at a maximum thickness of 17 mm (just 2 mm more than the 2016 MBP). The glass is scratch resistant Corning® Gorilla® Glass. If the 3 year extended warranty is included (with on site support) the Dell XPS will set you back £1960; it’s £1749 without the extended warranty.
What you see is that Dell’s laptop that competes directly with the 2016 MacBook Pros is way, way cheaper than the “comparable” 2015 MacBook Pro Apple are trying to shift. It is more powerful and more functional than the 2016 models: Apple offer consumer not pro grade graphics cards for more money, Apple offer a thin strip of touchscreen for more money.
It is disappointing for me to be in this position. I could really do with laptop with more screen real estate. I’ve long believed that Apple make great hardware, but Apple want to charge me a hefty price tag for a 15 inch screen and they also want to shaft me on the interior. On the other hand Dell and Lenovo are offering some powerful and innovative alternatives (the Lenovo Yoga 710 2 in 1 is a great machine which is considerably cheaper than a MBP). No wonder then that creative professionals are jumping ship to Windows.
I will not buy a laptop with a Douchebar. I hate it, I believe it is a gimmick. If Apple consolidate their position on the Touchbar in future iterations of the MacBook Pro lineup I will have no choice but to abandon ship then. So am I delaying the inevitable anyway by even considering sticking with them for another 4–5 years by buying a MacBook now?
Am I delaying the inevitable anyway?
It was also disappointing that a salesperson in an Apple Store could not give me a better reason to choose the MacBook over the Dell XPS other than: “It is a matter of preference.” After I detailed all of the above problems with Apple’s pricing of the 2015 model, their failure to update the components and the lack of a discrete graphics card and the problem I have with the Touchbar she agreed with me that Apple could not compete with the alternative I was considering.
I like my existing workflows in macOS and iOS. But the question for me is do I want to maintain those workflows by paying such a high premium? Or is it time to start rebuilding new workflows in Windows?
* Not just in terms of headline specification but internal components and well constructed enclosure. It has always been possible to get more powerful components in Windows PCs but the enclosures have not been as good.